CareerArc Adds Social Media Tools to Aid Employer Brand

CareerArc launched Magic Posts for Employer Brand, an automated way to create and publish employer-branded social media posts in order to build engagement and improve recruiting results.

Together with Magic Posts for Job Posts, which was released late last year, Magic Posts for Employer Brand provides end-to-end social media automation, CareerArc said. Among other things, it self-builds and self-publishes open job posts as well as employer-brand posts.

Anna Bersudsky, CareerArc’s chief product officer, said employers face increasing challenges as they attempt to gain candidate attention on social media. They need additional help “but that help usually comes at a steep price of added staff and increased workloads,” she said. “Magic Posts for Employer Brand solves one of the greatest pain points in recruiting,” specifically manual content creation and publishing.

The product helps solve common pitfalls of automated recruiting, the company said. Its features include:

• Automated post variation to ensure content creation that’s not repetitive.
• Automated post optimization to maximize content discoverability and conversion by applying the right image, hashtags and keywords to each post.
• Automated employee advocacy by publishing to as many personal and recruiter social media profiles as the customers wants.

CareerArc’s says its automation capabilities have the same power as any social media platform used by the market and rivals those found in the most popular social media tools used by marketing departments. It also offers an analytics platform that can track different aspects of campaign performance such as top posts over time, by content and by engagement type.

The first version of Magic Posts was launched in October 2021. At the time, CareerArc said the product automatically mixed and matched similarly tagged jobs, text, hashtags, images and video links to provide a constant stream of posts. All together, they amplified a company’s social media presence while saving talent acquisition teams “thousands of hours” of work each year

By Mark Feffer

Mark Feffer is executive editor of RecruitingDaily and the HCM Technology Report. He’s written for TechTarget, HR Magazine, SHRM, Dice Insights, TLNT.com and TalentCulture, as well as Dow Jones, Bloomberg and Staffing Industry Analysts. He likes schnauzers, sailing and Kentucky-distilled beverages.