Greenhouse Adds Sourcing With Acquisition of Interseller

Greenhouse said it’s acquired the sourcing automation provider Interseller. The deal will help users source talent from within the Greenhouse platform while accessing data enrichment, email deliverability and candidate outreach tools.

Interseller’s technology makes it easier for recruiters to personalize messages quickly and at scale. Greenhouse said will improve the candidate experience and boost hiring team performance.

“Leaders want to hire diverse teams, but they lack the ability to build a pipeline of talent from diverse or non-traditional backgrounds,” said Greenhouse co-founder and CEO Daniel Chait. “The modern recruiter needs more effective tools for highly targeted and thoughtful outreach.” Interseller, he said, will provide users with the ability to diversify talent pools and interact with candidates anywhere in the world.

It’s been a busy time for Greenhouse. In early 2021, the company secured a $500 million investment from TPG Growth and the Rise Fund. The company said it’s exceeding its financial plan, surpassing $110 million in annual recurring revenue during the third quarter and growing 50% annually.

Expanded Capabilities

Chait said that during “an extensive review of the market,” Interseller stood out because of its “rigorous approach to email deliverability and innovations that ensure high-quality candidate interactions.” The company’s approach improves the outreach efforts of recruiters, he explained, “and we realized we could enable that at scale within our platform.”

“By joining Greenhouse, we will be able to massively scale our impact and invest more heavily in our technology,” Interseller CEO Steven Lu wrote in a blog post. “In turn, thousands of companies will be able to better engage with top talent and diversify their talent pool.”

According to the website Grojo, Interseller’s annual revenue is in the area of $1.5 million while its headcount totals less than 25. Greenhouse’s revenue, on the other hand, is about $51.5 million. The company has an estimated 410 employees, Grojo said.

“We considered all the alternatives to add sourcing to the Greenhouse CRM. As we debated building it ourselves versus making an acquisition, we saw how nuanced and complex it is to get this category right,” said Greenhouse President Jon Stross in a blog post. “It takes cycles of trial and error to master things like data enrichment, email deliverability and all the other complexities of how different sourcers want to work.”

Greenhouse said it’s “working feverishly” to embed Interseller’s functionality into its platform. That will give users access to:

• A browser plug-in to find candidates, discover email addresses and add them to email routines.
• Rules-based communication campaigns with tailored messaging.
• A searchable database that captures all prospects and candidates across the CRM and ATS.
• End-to-end reporting on everything from sourcer activity, pipeline progress through the hiring funnel, and ultimately to hire.

Greenhouse hopes to complete this work during 2022’s first quarter.

By Mark Feffer

Mark Feffer is executive editor of RecruitingDaily and the HCM Technology Report. He’s written for TechTarget, HR Magazine, SHRM, Dice Insights, TLNT.com and TalentCulture, as well as Dow Jones, Bloomberg and Staffing Industry Analysts. He likes schnauzers, sailing and Kentucky-distilled beverages.